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Vitamin Gummies: Why Brands Are Choosing Chewables Over Capsules

Vitamin Gummies image highlighting why supplement brands are choosing chewable formats over capsules — green gummies with laboratory background by Vita Manufacture.

The Rise of Vitamin Gummies in the Wellness Industry 

Capsules are no longer king. Consumers want supplements that fit their lifestyle — and that means products that are easy, enjoyable, and effective. Enter: vitamin gummies. 

Once considered a kid’s product, vitamin gummies — also known as vit gummies — have exploded into the adult wellness space, becoming a multi-billion-pound category driven by taste, compliance, and innovation. 


If you’re building a supplement brand — or expanding your current line — now is the time to pay attention to vit gummies. 

At Vita Manufacture, we help you create standout gummy supplements with UK-based, GMP-certified production and full white label or private label support. 

 

Why Vitamin Gummies (Vit Gummies) Are Winning 

Here’s why brands (and their customers) are embracing the gummy format: 

  • Taste = Compliance: People are far more likely to take their supplements daily if they enjoy the experience. 

  • Digestive Ease: Vit gummies bypass common issues with capsules, especially for those with sensitive stomachs. 

  • Customisable Formats: From multivitamins and immunity blends to sleep and beauty stacks — vitamin gummies can do it all. 

Google Trends and eCommerce sales both show surging demand for vit gummies — especially in categories like: 

✔ Women’s health 

✔ Hair, skin & nails 

✔ Immune support 

✔ Kids’ vitamins 

✔ Vegan multivitamins 

 

Key Ingredients Used in Vit Gummy Manufacturing 

Popular actives we manufacture into vit gummies include: 

  • Vitamin C, D3, B12 

  • Zinc, Iron, Magnesium 

  • Ashwagandha, Elderberry, Biotin 

  • Apple Cider Vinegar, Melatonin 

Our in-house R&D team helps balance taste, texture, and efficacy — ensuring your vit gummies don’t just taste good, but perform well. 

 

Why Partner with Vita Manufacture for Vit Gummies?

Whether you want bulk vitamin gummies or a turnkey vit gummy product, we’re equipped to deliver. 

✅ UK GMP-certified gummy production

✅ Vegan and pectin-based formulas available

✅ Full flavour development and stability testing

✅ Low MOQs for test runs and startups

✅ Support with packaging, compliance, and branding 

We produce both traditional fruit-shaped gummies and modern wellness-focused vit gummies to match your brand’s audience and vision. 

 

Final Thoughts: Vit Gummies Are More Than a Trend 

Vitamin gummies — or vit gummies — are here to stay. They check all the boxes: fun, functional, and fast-moving on shelves and online. 

Don’t let your brand miss out.  Let Vita Manufacture help you create high-quality, compliant, and crave-worthy vit gummies that consumers will actually finish. 


Request samples or get your custom gummy quote today


Vita Manufacture – Chewable Innovation. Scaled for Brands. 

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