Top Supplement Industry Shifts/TRENDS in 2025 | Private Label & Custom-formulated Supplements UK
- Vita Manufacture Team
- Sep 16
- 4 min read
Updated: Sep 17
Introduction: The 2025 Wellness Revolution
The health and wellness industry in the UK and Ireland is poised for transformative growth as we step into 2025. With consumer demands becoming more sophisticated and personalised, the spotlight is firmly on private label and custom-formulated supplements. This year has been one of a wave of innovation, clean-label solutions, and multifunctional wellness products that go beyond the basics. Let's consider some shifts with some focus on Private Label Supplement Trends 2025.
Rising Role of Supplements in British and Irish Lifestyles
Consumers are increasingly turning to dietary supplements to fill nutritional gaps, support immunity, and enhance their overall wellbeing. Driven by both proactive health management and post-pandemic awareness, UK and Irish residents are more supplement-savvy than ever, seeking high-quality, trusted formulations tailored to their lifestyle and health goals.
What’s Driving the UK and Ireland Supplement Boom?
Several factors are fuelling this momentum:
An ageing population demanding longevity-focused nutrition.
Younger demographics embracing wellness as a lifestyle.
Increased digital access to health knowledge and supplement options.
Expanded product availability across e-commerce and retail chains.
The convergence of these elements is accelerating growth across multiple supplement categories, paving the way for new opportunities in product development and private label branding.
Spotlight Trend: Collagen – Revitalising from the Inside
Collagen supplements continue to rise in popularity due to their broad appeal across age groups and genders. In 2025, there's increasing demand for:
Marine and bovine collagen peptides.
Formulas blended with hyaluronic acid, vitamin C, or biotin.
Functional beauty drinks and powders that support skin elasticity, hair, nails, and joints.
Sports & Active Nutrition: Fuel for a Health-Conscious Nation
The active lifestyle trend remains a major pillar in the supplement market. From gym enthusiasts to weekend hikers, UK and Irish consumers are investing in:
Protein powders and recovery blends.
Pre-workouts and hydration solutions.
Endurance-supporting nutrients like BCAAs and creatine.
There is a strong shift towards clean-labelled sports nutrition and vegan-friendly formulations that meet a wider range of preferences.
Plant-Based Wellness: Nature’s Powerhouse on the Rise
Plant-based diets are no longer niche—they’re mainstream. As such, plant-derived supplements are experiencing a surge in demand. Products like:
Vegan protein powders.
Botanical adaptogens (ashwagandha, rhodiola).
Algae-based omega-3s are leading the way, offering sustainable and allergen-friendly options.
Cognitive Health Boosters: Nootropics and Mental Wellness
As mental wellbeing remains a national concern, nootropics—also known as “smart supplements”—are gaining traction. Formulas targeting focus, stress reduction, and emotional balance are trending, especially those featuring:
Lion’s mane mushroom.
L-theanine and caffeine stacks.
Adaptogenic blends for mood and cognition.
Digestive Wellness: Gut Health Takes Centre Stage
The gut-brain connection and its impact on immunity and mood is well understood by today’s consumers. In 2025, UK supplement users are embracing:
Probiotics and prebiotics.
Digestive enzymes.
Synbiotics (combining pre- and probiotics) for holistic gut support.
This foundational category continues to grow rapidly.
Immunity Still Matters: Preventative Health as a Priority
Although the pandemic is behind us, the focus on immune health remains strong. There's a high demand for:
Vitamin D3 and zinc.
Elderberry, echinacea, and other botanicals.
Immunity blends with multivitamin bases and adaptogens.
Consumers are now educated and proactive in their immune-support routines.
Beauty-from-Within: Supplements That Show on the Outside
Cosmeceuticals are gaining more attention as consumers seek skincare benefits from within. Supplements supporting glowing skin, shiny hair, and strong nails are hot commodities. Key ingredients include:
Ceramides.
Astaxanthin.
Silica and biotin blends.
These products often offer dual benefits, targeting both appearance and systemic health.
Convenience Meets Innovation: Multi-Use Supplement Formulas
Consumers want more from less. That’s why multifunctional supplements—combining immunity, energy, cognition, and mood support in one capsule—are dominating the shelves. Innovative formats include:
Gummies and chewables.
Ready-to-drink sachets and tonics.
All-in-one softgels for busy lifestyles.
These products offer maximum value and appeal, especially for younger and on-the-go demographics.
Why Opt for Private Label and/or Custom-formulated Supplements?
Choosing a private label or custom supplement partner provides:
Product flexibility tailored to niche markets.
Brand exclusivity in a competitive market.
Speed to market with scalable manufacturing solutions.
Cost-effective entry into the booming supplement sector.
Whether you’re a wellness start-up or an established retailer, private label options empower brand identity and innovation.
What Our UK Clients Gain
At Vita Manufacture, we serve brands across the UK and Ireland with:
Expert formulation and regulatory guidance.
Full-spectrum manufacturing (capsules, powders, gummies, and more).
Low minimum order quantities and fast turnaround.
Bespoke packaging and labelling to elevate your brand’s appeal.
Our clients benefit from UK-based production, personalised service, and a trusted name in health and wellness manufacturing.
What’s Next? The Evolving Supplement Space
Looking ahead, the supplement market will continue to evolve toward hyper-personalisation, sustainability, and holistic health. Key expectations include:
DNA-based supplement plans.
AI-guided wellness subscriptions.
Green manufacturing and biodegradable packaging.
Staying ahead means adapting quickly to consumer expectations and market trends.
Final Thoughts: Embark on Your Supplement Journey with Vita Manufacture
2025 presents immense opportunity in the private label and custom-formulated supplement space. Whether you’re launching your first product or expanding your wellness line, Vita Manufacture is your go-to partner for quality, speed, and innovation.
Why Vita Manufacture is the Right Manufacturer to Choose
With in-house R&D, GMP-certified facilities, low MOQs, and tailored support from concept to shelf, Vita Manufacture is committed to your growth. Our experience across supplements, botanicals, and functional nutrition ensures your brand is backed by science and driven by market success.