Creative Specialist

Purpose

The Creative Specialist is responsible for developing, managing and delivering high-quality creative projects for Vita Manufacture and its customers, combining strong visual design capabilities with project management, brand development and digital marketing expertise.

This is a hands-on creative and commercially focused role, responsible for managing customer design projects from initial briefing through concept development, revisions, approval and final delivery, while also leading the production of internal creative assets that strengthen Vita Manufacture's brand, marketing performance and digital presence.

The successful candidate will work across brand identity, supplement packaging, product visualisation, website design, ecommerce, digital advertising, social media, video and marketing content, ensuring all creative work is visually compelling, commercially effective and consistent with the intended brand positioning.

Working closely with Sales, New Product Development (NPD), Marketing, Quality Assurance and Production, the Creative Specialist will translate customer requirements and business objectives into professional, practical and market-ready creative solutions.

The role requires someone who can independently take ownership of multiple projects, communicate confidently with customers, meet deadlines and maintain exceptional design standards while balancing commercial priorities.

The Creative Specialist is accountable for delivering customer design projects on time, maintaining high creative standards, improving customer satisfaction and producing internal marketing assets that contribute to Vita Manufacture's commercial growth.

Key Responsibilities

Customer Design and Creative Projects

• Manage Customer Creative Projects – Take ownership of customer branding, packaging, website and digital design projects from initial briefing through concept creation, revisions, approval and final delivery.

• Brand Identity and Development – Develop distinctive brand identities for supplement businesses, including logos, colour palettes, typography, visual guidelines, brand assets and cohesive design systems.

• Supplement Packaging and Label Design – Create professional, production-ready packaging and label artwork for capsules, tablets, gummies, powders, sachets, liquids and other supplement formats, ensuring brand consistency and compatibility with packaging specifications.

• Product Mockups and 3D Visualisation – Produce realistic product mockups, packaging renders, ecommerce product imagery and marketing visuals that allow customers to evaluate designs before production.

• Website and Ecommerce Design – Design, build or coordinate professional, mobile-responsive websites and ecommerce stores using platforms such as Wix and Shopify, focusing on usability, brand consistency, product presentation and conversion optimisation.

• Customer Creative Briefing – Engage directly with customers to understand their brand vision, target audience, design preferences, competitor positioning, commercial objectives and agreed project requirements.

• Creative Concept Presentation – Develop and present design concepts professionally, explaining creative decisions, gathering structured feedback and managing revisions within agreed project scopes.

• Manage Project Timelines and Deliverables – Establish clear development milestones, prioritise workloads and maintain accurate project records to ensure customer work progresses efficiently and meets agreed deadlines.

• Coordinate Artwork and Production Requirements – Work with NPD, Quality and Production to confirm packaging dimensions, label specifications, artwork requirements and manufacturing suitability before final files are released.

• Maintain Design Accuracy and Quality – Check artwork for layout, spelling, dimensions, technical specifications, brand consistency and file preparation. Coordinate required regulatory and technical reviews with authorised colleagues before customer or production approval.

• Manage Customer Expectations – Provide professional project updates, identify potential delays, manage feedback and ensure customers receive a consistent, high-quality creative service.

• Identify Additional Creative Opportunities – Recognise opportunities to support customers with additional product designs, brand extensions, packaging upgrades, ecommerce improvements and marketing assets.

Internal Branding and Creative Development

• Manage Vita Manufacture's Visual Identity – Maintain and continuously improve the company's brand presentation across its website, advertising, social media, marketing materials, customer communications and corporate documents.

• Website Design and Creative Optimisation – Create, redesign and improve website sections, banners, landing pages, product visuals and supporting assets to enhance user experience, professional presentation and lead conversion.

• Digital Advertising Creatives – Design high-performing visual assets for Google Ads, Meta, LinkedIn, retargeting campaigns and other digital advertising channels, including static images, carousel creatives, short-form videos and advertising graphics.

• Social Media and Content Design – Develop engaging branded graphics, educational content, infographics, animations, carousels and video assets to support organic social media and content marketing.

• Video Production and Editing – Create and edit promotional videos, product demonstrations, company presentations, customer success stories and short-form marketing content.

• Product Photography and Visual Content – Capture, edit or coordinate professional product photography, packaging imagery, manufacturing visuals and realistic product presentations.

• Sales and Commercial Materials – Develop professional sales presentations, proposal templates, brochures, capability documents, customer onboarding materials and other assets that support the commercial team.

• Email Marketing Design – Create visually appealing, responsive email layouts, campaign graphics and supporting creative assets for customer acquisition, nurturing and retention.

• Creative Support for Product Launches – Produce launch visuals, promotional materials, product mockups and campaign assets for new Vita Manufacture services, product categories and business initiatives.

• Maintain Brand Consistency – Develop and enforce internal design templates, visual guidelines and asset libraries to ensure a professional and recognisable brand identity across all channels.

• Creative Innovation and AI Tools – Explore and apply modern creative technologies, including AI-assisted image generation, video creation, design automation and content production, to improve quality and efficiency while maintaining appropriate originality, accuracy and usage rights.

Creative Project Management and Collaboration

• Plan and prioritise customer and internal creative projects according to commercial importance, agreed deadlines and available resources.

• Maintain an organised creative project tracker covering briefs, milestones, revisions, approvals, deliverables and outstanding actions.

• Work with Sales to define project scope, customer expectations, deliverables and commercial requirements before starting customer work.

• Ensure additional customer requests outside agreed scopes are identified and referred for commercial approval.

• Coordinate with NPD and Quality teams to ensure product information and regulatory-sensitive content are technically reviewed.

• Work with packaging suppliers and printers to verify artwork specifications and resolve production-related design issues.

• Manage design revisions efficiently, minimising avoidable rework and maintaining accurate version control.

• Organise and maintain all design assets, editable source files, final artwork, fonts, images and supporting project documentation.

• Provide regular progress updates and identify opportunities to improve design workflows, delivery times and customer experience.

What You'll Bring

• Strong Creative Design Expertise – Demonstrable experience in graphic design, visual branding, packaging design and digital content creation, with a portfolio showing high-quality professional work.

• Excellent Visual Judgment – Strong understanding of typography, colour theory, layout, composition, brand positioning and effective visual communication.

• Hands-On Design Capability – The ability to independently produce professional creative assets rather than relying entirely on external designers or agencies.

• Project Management Skills – Proven ability to manage multiple customer and internal design projects, organise priorities, meet deadlines and deliver completed work with minimal supervision.

• Customer Communication Skills – Confidence discussing creative requirements with customers, presenting concepts, responding professionally to feedback and managing revisions constructively.

• Commercial and Marketing Awareness – An understanding of how visual design influences customer perception, brand positioning, website engagement, advertising effectiveness and purchasing decisions.

• Website and Ecommerce Design Skills – Practical experience designing responsive websites, landing pages and ecommerce experiences, with an understanding of UX/UI principles and conversion-focused design.

• Packaging and Print Knowledge – Understanding of artwork dimensions, dielines, bleed, colour profiles, print-ready files and the practical requirements of commercial packaging production.

• Creativity and Problem-Solving – The ability to develop original design solutions, interpret incomplete briefs and turn ideas into professionally finished assets.

• Exceptional Attention to Detail – Strong commitment to accuracy, consistency, quality and the professional presentation of all deliverables.

• Strong Ownership and Work Ethic – Self-motivation, accountability, organisational discipline and the ability to complete projects efficiently without constant supervision.

• Adaptability and Continuous Improvement – Willingness to learn new software, creative techniques, AI-assisted workflows and digital marketing approaches as the business evolves.

Qualifications and Experience

• At least three years of professional experience in graphic design, brand development, digital design, creative production or a related role is preferred.

• A bachelor's degree or equivalent qualification in Graphic Design, Visual Communication, Digital Media, Multimedia Design, Marketing or a related discipline is desirable.

• Candidates with outstanding portfolios and substantial practical creative experience will also be considered regardless of formal academic qualifications.

• Proven experience developing professional brand identities, packaging designs and marketing assets.

• Experience designing customer-facing websites or ecommerce stores using Wix, Shopify, Webflow, WordPress or comparable platforms.

• Strong proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign, or equivalent professional design software.

• Experience using Figma, Canva or other collaborative design and prototyping tools.

• Experience with video editing tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve or CapCut is desirable.

• Experience creating realistic product mockups, 3D renders or AI-assisted product visualisations is advantageous.

• Understanding of SEO-friendly website design, mobile responsiveness, user experience and digital conversion principles.

• Experience producing Google Ads, Meta advertising, LinkedIn and social media creative assets is beneficial.

• Experience working in supplement manufacturing, health and wellness, beauty, cosmetics, food and beverage or ecommerce branding is highly desirable.

• Practical knowledge of packaging design, print production and artwork approval processes is advantageous.

• A professional portfolio demonstrating previous creative projects is essential.

Key Performance Expectations

The successful candidate will be expected to deliver measurable results across the following areas:

• Customer Project Delivery: Complete customer branding, packaging and website projects within agreed deadlines and scopes.

• Creative Quality: Produce professional, visually distinctive and commercially appropriate creative assets.

• Customer Satisfaction: Maintain positive customer feedback through effective communication, design quality and reliable delivery.

• Design Efficiency: Minimise avoidable revisions, errors, delays and unnecessary project costs.

• Internal Creative Output: Deliver scheduled website, advertising, social media and marketing assets on time.

• Website and Marketing Performance: Contribute to improvements in website engagement, landing page conversion and advertising creative effectiveness.

• Artwork Accuracy: Maintain complete, correctly versioned and technically reviewed design files before final approval.

• Project Visibility: Ensure all active creative projects have clear statuses, deadlines, next actions and assigned responsibilities.

• Continuous Improvement: Introduce creative techniques, templates, systems and technologies that improve design consistency and production efficiency.

Performance will be assessed against customer deliverables, creative quality, deadlines, operational efficiency and contribution to Vita Manufacture's wider commercial objectives.

Working Environment

• Full-time, on-site role within Vita Manufacture's supplement manufacturing business.

• Collaborative working environment involving Marketing, Sales, NPD, Quality Assurance and Production.

• A combination of customer-facing creative projects and internal brand and marketing development.

• Direct responsibility for delivering creative projects from initial concept through final approved deliverables.

• Opportunity to contribute to the development of emerging supplement brands and established product portfolios.

Working Days: Monday – Friday

Working Hours: 8:30 AM – 5:00 PM

Location: Ely, Cambridgeshire

Job Type: Full-time, Permanent

What We Offer

• Competitive salary based on experience and creative capability.

• Comprehensive onboarding and ongoing professional development.

• 28 days' annual leave, inclusive of bank holidays.

• Company pension.

• Birthday gifts.

• Annual team-building activities.

• Fully paid company Christmas party.

• Opportunities to work on diverse and commercially meaningful customer projects.

• Exposure to brand development, product manufacturing, ecommerce and digital marketing.

• Opportunities for career progression into Senior Creative Specialist, Creative Lead or Creative Manager positions as the business expands.

At Vita Manufacture, creativity is more than producing attractive designs. It is about helping businesses develop distinctive brands, communicate value effectively and bring commercially successful products to market.

As a Creative Specialist, you will have the opportunity to shape the visual identity of emerging supplement brands while contributing directly to Vita Manufacture's marketing, digital presence and customer experience.

You will work closely with commercial and technical teams, develop a diverse portfolio of creative projects and take meaningful ownership of the company's creative output.

For an individual who demonstrates excellent design quality, reliable project delivery, commercial awareness and leadership potential, there will be opportunities to progress into a more senior creative or management position as the department grows.

We are looking for someone who combines creativity with execution: a professional who can take a project from an initial idea to a completed, high-quality deliverable.